Now this is an odd one. After years of product releases at big media events, these releases came quietly, without any fanfare. With AAPL at an all-time high, I wonder if there was concern about disappointing the market and thus disrupting it’s stock price. AAPL was down 1.61 to 139.85 today along with a general market decline.
Apple has quietly launched a new iPhone 7, retired the iPad Air in favour of a new iPad, added storage to iPhone SE & iPad mini 4.